Next time you drop 100,000 direct mail pieces — after you’ve applied postage — put 25k in the mail and the rest in the trash. That”s apparently how the National Center for Database Marketing operates.
We received a brochure from the NCDM inviting us to that organization’s conference in Florida. In fact we received 4 separate mailings, all on the same day, each addressed to the same name but with different executive titles.
We’re flattered, of course, to be so overestimated. But Strong Language is a one-man show.
It certainly inspires confidence in the outfit’s database marketing expertise. Join up! Maybe they can help you quadruple your direct mail budget, to zero effect.
Refile under: Can’t make it up.
