Gobbledy-Google

Ever fill out ten identical medical forms, by hand, in one day? Ever ride in circles on a pharmacy-doctor-insurance carousel? Ever wonder why your doctor is asking you what prescriptions you take?

Here’s something just for you! Google Health “puts you in charge of your health information. It’s safe, secure, and free.”

Skeptical? An FAQ section explains the service further. Question 6 in particular caught our attention:

Q. If it’s free, how does Google make money off Google Health?

A. Much like other Google products we offer, Google Health is free to anyone who uses it. There are no ads in Google Health. Our primary focus is providing a good user experience and meeting our users’ needs.

Wait — did SL miss something here? Like an answer to the question? Let’s ask it another way:

Q. What’s the business model?

Sergey and Larry have one, you may be sure. Those choirboys didn’t get rich by singing for free. Or by telling the ol’ public everything all at once.